Certified Business Excellence Programme (CBEP)
Level 2 Certification for Professionals on Sales Performance and Excellence
Certified Business Excellence Programme (CBEP)
Level 2 Certification for Professionals on Sales Performance and Excellence
Overview
The Certified Business Excellence Programme (CBEP) is a dynamic, multidisciplinary training initiative designed to empower professionals with the knowledge, skills, and tools necessary to drive excellence across business operations. The programme focuses on cultivating leadership capabilities, operational efficiency, strategic decision-making, and innovation to create sustainable competitive advantages for organisations.
The CBEP is tailored for managers, executives, entrepreneurs, and professionals aspiring to elevate their expertise in managing and optimizing business processes, fostering a culture of excellence, and leading transformative initiatives in their organisations.
The CSP Programme is ideal for professionals seeking to enhance their sales acumen, career starters aspiring to break into the sales industry, and organizations looking to upskill their sales teams. Participants will gain insights into modern sales methodologies, customer-centric selling, and the use of digital tools to drive results.
Programme Duration
6 Months
Delivery Mode
Hybrid (Live Virtual, Workshops, Masterclasses)
Programme Fee
54,500 INR (+GST)
Key Highlights of the Programme
- Comprehensive Curriculum: Focus on critical business domains, including strategy, operations, leadership, and innovation.
- Practical Orientation: Emphasis on real-world application through case studies, simulations, and project-based learning.
- Industry Relevance: Designed in collaboration with industry experts to ensure alignment with current business trends and challenges.
- Global Perspective: Incorporates insights on global business practices to enhance competitiveness in international markets.
- Certification: Recognised credential from JAIN (Deemed-to-be University) that demonstrates proficiency in driving business excellence.
Learning Outcomes
By the end of the Certified Sales Professional (CSP) Programme, participants will be able to
Demonstrate understanding of Core Sales Principles
Develop a solid foundation in sales processes, buyer psychology, and market dynamics.
Conduct Effective Prospecting
Identify, qualify, and prioritize sales opportunities to build a robust sales pipeline.
Master Sales Techniques
Learn essential and advanced sales techniques to improve sales performance.
Enhance Communication Skills
Develop effective communication strategies to engage and influence customers.
Understand Customer Psychology
Gain insights into customer behavior and decision-making processes.
Develop Negotiation and Closing Skills
Apply proven strategies to handle objections and close deals successfully.
Build Long-Term Relationships
Learn strategies for customer retention and long-term relationship management.
Leverage Technology
Familiarize with the latest sales tools and technologies to increase efficiency and productivity.
Adapt to Market Trends
Stay updated on emerging trends and practices in the sales industry for continuous improvement.
Demonstrate Ethical Selling
Practice integrity and ethical considerations in sales to build trust and credibility.
Modules Included
What is Sales?
Sell Value and Results, not Products
Opportunity Scorecard: Complex Sales Opportunities
Sales Pipeline
Thinking like a Customer
Mastering the Buying Process
The Winning Sales Plan
Prospecting and Business Development
Where are the Opportunities?
Sales Process Vs. Buying Process
Sales Forecasting
Tools and Templates included
The Customer Value Template
The Bain & Company Model of “The Elements of Value Pyramid”
Developing Relationship Maps
Customer Opportunity Scorecard
The Sales Plan Template
The Sales Forecasting Template and Tool
Sales Pipeline Tool
CRM Tools
Effective Business Development Plan
Market Research and SWOT Analysis
Budgeting
Creating Buyer Personas
Experiential Learning, Workshops and Masterclasses included:
- The Diagnostic Method: Finding and Creating sales opportunities
- Masterclass: Understanding Maslow’s “hierarchy of needs.”
- Masterclass: 20 ways of Super Sales Success
- Sales Accelerator Process – The Consultative Approach to Sales
- Navigating Economic Downturn: Marketing during a Downturn
- Masterclass: Creating a winning sales plan
- Masterclass: 5 Key Metrics You Should Measure
- Lead Generation Workshop
- Lead Nurturing Workshop
- How to close sales like an Absolute Pro
- Masterclass: Writing an elevator pitch
- Conducting Competitive Analysis